Facilitate Informed Decision Making
Ramak Dairy Market Research & Intelligence
For all businesses, market research and intelligence are consistently required to make informed strategic decisions, identify and mitigate risk, and determine new and emerging business opportunities. Unfortunately, it is often the case that data in the Iranian market has limited availability and can often be imprecise. This means that producing useful business insights can often require a specific approach to marketing intelligence.
Ramak, a Shiraz based leading dairy company in the South of Iran, did most of its market research internally, but were unable to produce many of the insights they needed. The challenge for Ramak was how to procure sufficient and reliable external data.