Build the Right Strategy for Your Category

Through our extensive analysis of economic, political, regulatory, cultural and societal market frameworks, we help you gain a comprehensive understanding of the market in which your business is looking to operate. By examining key aspects of consumer, trade and competition behaviour, we are able to identify key factors that currently influence market dynamics, as well as those that are likely to do so in the future.

Comparing your company's core competencies and strengths to category key success factors, allows us to match a variety of strategies, and overall objectives, with business drivers within the market category. We help your business quantify the various opportunities and ascertain which strategic options for market entry and business development build best upon your strengths.

By determining and mapping out potential risks, we play a key role in helping your company evaluate the relative appeal of different strategies. Once the optimal strategy has been chosen, we then support you in determining basic functional strategies for product and service assortment, pricing, sales, distribution, brand building, production, financing, and local partnerships.