Facilitate Informed Decision Making

We believe that effective management requires a profound understanding of your consumers; responding quickly to dangerous competition calls for comprehensive competitive intelligence; and adequate data quality is essential for sound business and marketing analysis, and performance measurement. We help your business acquire the right data and insights to facilitate informed tactical and strategic decision making.

Help Provide Reliable Consumer & Competition Data

Certius help you to ensure that you have all the market, consumer and competition data which you need to manage your business. To do this, we with work with you to: improve data and research tools availability and quality; assess market research agencies for suitability; and support you in engaging with research agencies.

Create a Market Research & Consumer Insights Master Plan

As part of our services, we provide a market research and consumer insights master plan which outlines: the external data needed to manage the business; a definition of data quality; the advisable level of data granularity; suitable periodicity of the data; data sources in Iran which best fit your company’s requirements; and total cost per year of data acquisition and insights generation.

Turning Data into Insights

We help you integrate external and internal data, identifying patterns, extracting insights, and turning them into actions for your business. By defining clear objectives, outlining clear priorities for your data, and examining the wider context, we help deliver the insight required to make data-driven tactical and strategic decisions.

Help Provide Reliable Consumer & Competition Data

Create a Market Research & Consumer Insights Master Plan

Turning Data into Insights

Other Services

Adapt Your Brand to Local Circumstances

It is widely accepted that there can be fundamental differences between consumers across different countries. Their values; attitudes towards certain categories; level of trust; and general preferences, can vary greatly. At Certius, we help companies adapt their brand mixes and marketing strategies to local circumstances.

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Other Services

Adapt Your Brand to Local Circumstances

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